Turning a good idea into a product that’s ready for market takes more than inspiration, it needs a clear strategy, the right guidance and the time to get everything in place. We built our Product Development Programme with these things in mind – so whether you’ve got an idea, a rough outline or even a prototype we have can support your new product’s journey into the market. Our structured approach is tailored to your business and ensures your product is thoroughly researched and considered to reduce risk and avoid expensive mistakes.
We can help you make sense of your idea. What does it do? Who is it for? Is there a market? We can map out your products potential through strategy sessions, where we’ll challenge early assumptions, and explore different directions your product could potentially take. The aim is to give you a clearer image of what you’re developing and why.
Once the idea is fully developed we can help refine the design by tweaking the functionality, materials or user experience. This might include sketching another version of the product, sourcing materials or working through technical problems like how the product will be powered, built, and what it should look or feel like. Our connections at the University of Plymouth can help here, as we can consult with academics, technicians and industry experts to glance their knowledgeable eyes over your product.
When it’s time to get more practical we can help you develop early prototypes with our in-house 3d printer. We can also help you explore materials and how to manufacture your product at scale. We also support on things such as grant applications to help fund testing or access to specialist equipment, and we can help you approach manufacturers who specialise in small-batch production. We understand that prototyping isn’t just seeing if something works – its also an opportunity for further fine-tuning.
You might think you know who your product is for – but are they actually going to buy it? We offer independent research to test this theory by identifying target markers, gathering insights, and learning about your competitors. This can be done in a range of ways either through sector-specific analysis, focus groups or surveys. The aim is to deep dive so you can move forward knowing whose going to buy your product and how best to reach them.
How your product looks and feels is one of the most important aspects of any product. We can offer branding support as part of the package – from logo development, colour palette and even tone of voice – we can help you find a brand identity which will resonate with your target audience.
All good ideas need to be protected and our IP specialist can help you explore the best way to ensure that your idea remains yours. We can help with the red tape of patents, registered designs and legal agreements and our specialist can help make the process more straightforward
Once your product is refined it will need a route into the market. We can help you shape a commercial strategy that will consider pricing, positions, and the best route to customers. Bringing this all-together ensures your company is at its best to approach investors for additional funding.
The STRIDE Team have a wealth of experience in a wide range of sectors and we’re always willing to lend our expertise where it is needed. Working with us means you have access to wide skillset from designers, marketers and product specialists who can be called in to give their insights. Team X adds another layer of help we are able to give – and for the things we don’t know we can always consult our partners at the University of Plymouth
No matter where you are on your product development journey, STRIDE can give the support you need to cross the finish line. We tailor our support based on your business, offering real advice and solutions. We’re not about tick box exercises, we want to become a trusted part of your product’s development – asking the difficult questions and helping you find the answers. We work in all sectors and with companies big and small. So if you’re in Cornwall or the Scillys and are thinking about your next product, get in-contact and we can point you in the right direction.