Overview
This Masterclass will enable you to embrace and develop a human-centred creative approach to problem solving.
Whether creating new customer experiences, defining your business’s ‘perfect client’, designing new products, or developing ideas, this evidence-based approach elevates uncertainty and risk.
By putting the customer firmly at the heart of the process and seeing a problem through their eyes, we will begin to view problems as new opportunities.
Design Thinking encourages visualization from multiple perspectives, redefines parameters, challenges assumptions and inspires creativity
In this session, we will explore how to move quickly from idea to action using prototyping, experimentation, and iteration.
Taking place at the Venton Conference Centre, Newquay the Design Thinking Masterclass is a fully funded innovation workshop delivered by the STRIDE programme on behalf of the University of Plymouth.
A complimentary lunch is provided.
Meet your hosts
STRIDE (Success Through Research Innovation and Development Excellence) is a bespoke intensive innovation programme led and delivered by the University of Plymouth. The project supports businesses in Cornwall and the Isles of Scilly who have the potential to commercially exploit new ideas and technology to scale and grow their business. By utilising innovation methodologies that deliver true innovation, and research and expertise offered by the university, STRIDE enables businesses to bring forward new products, processes or services resulting in increased productivity and sustained growth.
Click for more info: https://www.theinnovationexperts.co.uk
This event is funded via the C&IoS Shared Prosperity Fund (SPF) which is managed by Cornwall Council on behalf of Government. As Lead Authority, Cornwall Council is responsible for monitoring the progress of SPF projects. In compliance with the UK subsidy control, the above activity has been costed at a Minimum Financial Assistance (MFA) rate of £350. In attending this event, you are confirming that this, along with any previous support received (e.g. Deminimis) will not exceed the MFA threshold of £315,000 cumulated over the current and the previous two financial years.
By registering for this event, you agree to your registration data being stored with University of Plymouth, Good Growth Fund and Cornwall Council.
To find out more about STRIDE, contact the Good Growth Hub: https://www.ciosgrowthhub.com